CEO, Blue Skies Direct and Digital Marketing Services, LLC
Elissa is a data-driven Chief Marketing Officer with a passion for building loyal, engaged audiences, brands and revenue streams in digital and integrated environments. She has played both entrepreneur and “intra-preneur”, taking start-ups to success and helping businesses redefine themselves in the digital age. Having held senior marketing roles at renowned organizations including Scholastic, Pearson, Financial Times and Billboard, she has a track record for building and training high performance marketing teams. Currently, as CEO of Blue Skies Direct, Elissa runs a digital and direct marketing firm serving industries including education, media, technology and entertainment.
Tuesday, September 19, 9:00 – 10:00 am
General Session: Connecting the Dots: Applying E-tail Strategies for a Happy, Healthy and Growing Client Base