The Future of Education—Rethinking Opportunity in the Era of Knowledge Velocity
Global Futurist, Trends, and Innovation Expert
Sixty-five percent of the children who are in pre-school today will work in a job or career that doesn’t yet exist. Half of what students learn in their first year at college is obsolete or revised—by the time they graduate. Fifty percent of the U.S. gross domestic product will be taken up by training and knowledge activities within the decade.
With all of these changes at hand, futurist, trends, and innovation expert Jim Carroll succinctly puts into perspective both the challenges and opportunities that exist in the future for education. He will provide concise insight that links a wide variety of global social, demographic, scientific, technological, business, and other trends to the impact on education. He provides a an understanding on the velocity of change impacting the industry and why we need to rethink the context of “how we educate” in light of the realities that has knowledge growing exponentially, the foundation of knowledge generation forever changed, and global social networks challenging traditional education delivery models.
Carroll challenges audiences to think about innovation in the education sector that takes on bold goals to deal with a reality that has rapid knowledge obsolescence and emergence, the disappearance of existing careers and the emergence of new careers, an ongoing need for continuous knowledge replenishment, and the migration of knowledge generation further away from academia. There’s a massively increased challenge from overseas knowledge generation, the fast emergence of new micro-careers, an economy that succeeds through knowledge deployment, and a fundamental transformation in the role of educational institutions-and an increasing focus on “just-in-time” knowledge.
From B2C to B2B to H2H – The Modern Marketing Transformation
Chief Marketing Officer, Dun & Bradstreet
Today’s buyer is a savvy consumer looking for the same experiences across their business and personal engagements. Human to human marketing is the new vernacular describing the importance of relationships in marketing. Marketers are working hard to adapt to a new buyer’s journey where brand engagement must be positioned at the point at which a buyer begins to research a topic. The tools reside in new digital capabilities that help to deliver consistent online and offline experiences driving competitive and positive brand engagements.
Rishi Dave, Chief Marketing Officer for Dun & Bradstreet, will discuss how he applied his skills in social media, content marketing, and mobile to transform Dun & Bradstreet’s marketing; what worked, what didn’t, and how they were able to start small, scale-up, and successfully drive growth.