President, L. Wolfe Communications
A public relations/communications professional with more than three decades years of experience, Lisa Wolfe is the founder and principal of L. Wolfe Communications, a public relations agency serving the education market. For 17 years, education companies – large and small – have turned to L. Wolfe Communications for highly quality, targeted communications, public relations and marketing support.
Before starting L. Wolfe Communications in 2000, Lisa was a senior vice president at Grant/Jacoby, Inc., heading the agency’s Microsoft team, which was responsible for the company’s global education public relations and all public relations activities for the Midwest Region (Illinois, Indiana and Wisconsin). In addition, her breadth of experience includes serving in senior communications positions in a major urban school system, a large professional association and a mid-sized city government.
Lisa is the author of Library Public Relations, Promotions and Communications: A How-To-Do-It Manual, published by the American Library Association and used as a textbook at master’s of library science programs around the country. She has also authored numerous articles on communications strategies for the education and library markets. A graduate of Gonzaga University in Spokane, Wash., Lisa holds a master of arts in organizational development and a bachelor of arts in journalism. As a result, she is an avid college basketball fan and during the season can be found at her neighborhood pub in her special chair, cheering on her Zags. When not working or watching basketball, Lisa is a voracious reader, movie buff, and “Mom” to Molly, the Maltese, and Polly, the Yorkie – known to all in their Chicago Bucktown neighborhood as “The Girls.”
Tuesday, September 19, 10:10 – 11:00 am
Content Marketing—What Makes Educators Care About Your Content (Marketing)