Director, Retention Marketing, Odysseyware
Elizabeth focuses on nurturing the customer relationship after the big account win. Great customer marketing is getting every contact, experience, and communication to provide value and information at the right time. This creates the basis for retention marketing atOdysseyware®, focused on retaining, saving, and growing the customer base.
Having spent the last 8 years focused on lifecycle marketing, even building an award winning online community for education company, Pearson North America, she has developed an expertise in designing programs that leverage technological innovation and high impact messaging. From CRM platforms, marketing automation to old-fashioned data analysis, Elizabeth has spent her career creating programs that leverage the right channels: social, digital, and real-life; with marketing teams and operations that create repeatable, consistent, and reliable performance.
Elizabeth’s background includes running lead generation for west coast home-builder Trilogy, product and PR for early digital education solution, NovaNet, to navigating the transition from landline to cell phones with Baby Bell Qwest, running the premier customer marketing program.
In addition to being a marketer, Elizabeth reads great books, is a founding member of the Phoenix Marketing Cartel, and is an avid hiker – recently spending time at the Grand Canyon and Zion National Parks.
Tuesday, September 19, 11:20 am – 12:10 pm
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