Staying Nimble in an Evolving Market
September 22-24, 2013
Sheraton Downtown Denver Hotel, Colorado
As the market continues to shift, successful businesses will be the ones who can anticipate changes and react to them with speed and resourcefulness. EdNET 2013 will help you evaluate current market influences to see what the future might bring, so you can be quick to capitalize on these opportunities. With new, relevant business contacts and the very latest market intelligence, straight from education thought leaders, you’ll be well positioned to stay a step ahead of the evolution.
The EdNET 2013 program will explore:
- The state of U.S. education – The economy is coming back…slowly. What does this mean for K-12 budgets over the next few years? Will we return to pre-recession status, or is there a “new normal” ahead of us?
- The Digital Shift – Schools are taking digital seriously and expect the market—from data to publishing—to provide them with what they need for instructional, assessment, and administrative resources on this front. Learn how this shift is affecting the market and how your business can and should respond.
- The Challenges to the Traditional K-12 Publishing Models – A number of market drivers are calling into question the old model, while new players with new models are stepping forward and gaining traction. Get important insight into these new models and the impact they are having on the overall market.
- Investor Interest in the K-12 Market and the Continued Rise of Start-Ups – Wall Street’s interest in K-12 education continues to rise, along with a flood of start-up firms and incubators. Find out why and get a 360 degree view of all sides of the issue.
- The Perspective of In-the-Trenches Officials and Administrators – Which initiatives are working, and which are floundering? How can we move the needle for our kids and our industry? High-ranking education officials and superintendents—along with a charter school network and state-level executive—share their insights on these critical issues.
Sunday, September 22, 2013
2:00 – 8:00 pm
Registration, Attendee Networking Area, and Wireless Cyber Lounge Opens
3:30 – 4:15 pm
Making the Most of EdNET
Join this informal meeting led by EdNET’s conference manager, Vicki Smith Bigham, and conference founder, Dr. Nelson B. Heller, to learn how to take advantage of EdNET’s many resources and tools to make this year’s conference the best ever for you and your company.
4:30 – 6:15 pm
Business Networking Forum
Thirty seconds of fame! Introduce yourself and your organization in a brief 30-second introduction. Let other attendees know your objectives for the meeting and the kinds of contacts you want to make. Don’t miss this invaluable Sunday afternoon opportunity to make connections even earlier.
6:15 – 7:45 pm
Now that you’ve had an opportunity to listen to the 30-second introductions of your fellow EdNET attendees, grab a bite to eat and network!
Monday, September 23, 2013
7:00 am – 8:00 pm
Registration, Attendee Networking Area, and Wireless Cyber Lounge Open
7:15 – 8:15 am
8:15 – 10:00 am
Welcome and Keynote Address: Climbing Over the Digital Rainbow
Karen Cator, President and Chief Executive Officer, Digital Promise
A few decades ago digital technology was a curiosity. By 2001, it was clear that any nation not on top of the digital curve was at serious risk. Congress acknowledged the nation’s need for a roadmap to harness advanced learning technologies to address America’s urgent need for quality education and training in the digital age. From this effort the Digital Promise Project was born. We’ve come a long way since then, but clearly the pot of gold for our students, teachers, and schools is still well out of reach. In looking for answers, here’s a biggie: education is about people. It’s a tired platitude—the focus can’t be just on learning, technology, and research. Success requires participation of all stakeholders— education researchers, entrepreneurs, developers, vendors, education leaders, students and their families, and teachers. Finding the problem is easy, but the solution? For both an in-the-trenches and a 30,000- foot perspective on what’s being learned about climbing over the digital rainbow, we have as our opening keynoter Karen Cator. Karen started her career as a classroom teacher with an early passion for educational technology in Alaska, moved on to senior positions in Apple’s education unit, and then served as Director of the US Department of Education’s Office of Educational Technology before recently being named President and CEO of Digital Promise.
10:00 – 10:45 am
10:45 – 11:45 am
Outside-In Rebellion: Action at Unguarded Barricades?
Scott Hines, Chairman and CEO, Hines Global Education (Moderator)
Linda Burch, Chief Education and Strategy Officer, Common Sense Media
Howard Lurie, VP E-Learning Strategy, CS4Ed – Consulting Services for Education
The number of market drivers challenging traditional educational publishing business models, by some lights, seems to be approaching a perfect storm. At the same time, new players with new models are flocking to the space. Getting more than big-time publicity, some like iTunes and MOOCs are getting serious traction. And MOOCs aren’t just for higher education. Get the insight of some of these brash “outsiders,” including two of the news-making MOOCs and a well-known non-profit, moving deeper into school services.
12:00– 1:00 pm
1:15 – 2:15 pm
Can Success Be Scaled Up?
Andrew Calkins, Deputy Director, Next Generation Learning Challenges, EDUCAUSE (Moderator)
Dr. John Covington, Chancellor, Education Achievement Authority of Michigan
Karan Khemka, Partner, Head of the International Education Practice, The Parthenon Group
Diane Tavenner, Founder and CEO, Summit Public Schools, and President, California Charter Schools Association (CCSA) Member Council
Education executives at EdNET have been a long been a popular mainstay of the conference for their sober perspectives of in-the-trenches education administrators, traditionally school superintendents from a representative selection of challenged districts. In this session we will hear a major charter school network and a state-level executive and look at models that are—and are not—working and how to scale to 10,000 times those that are.
2:15 – 2:45 pm
2:45 – 3:45 pm
Running in Place: Does the Score Have to Stay Problems 1, Solutions 0?
Anne Bryant, Executive Director, Emeritus, National School Boards Association (NSBA) (Moderator)
Jean-Claude Brizard, Senior Advisor, The College Board
Chris Minnich, Executive Director, Council of Chief State School Officers (CCSSO)
Getting sorely tired of seeing promising initiatives and leadership struggling to make a meaningful dent in K-12’s gaping needs? Sure, there’s a lot to be proud of, but what do we have to do to move the needle for our kids and our industry? Benefit from the hard-earned perspectives of these long-serving and high-ranking education officials with both policy and in-the-trenches experience.
4:00 – 5:00 pm
Big Data and Interoperability: Tomorrow’s Price of Admission and, Maybe, Secret Sauce
David F. Carr, Editor, InformationWeek Education (Moderator)
Charlie Bufalino, Manager of Growth & Policy, Rocketship Education
Ash Mahajan, Chief IT Officer, Adams 12 Five Star Schools (CO)
Iwan Streichenberger, Chief Executive Officer, inBloom
The handwriting has been on the wall long enough: schools are really taking digital seriously and will be expecting their instructional, assessment, and administrative resources to play nicely together. More than that, they’ll want them coded with uniform metadata that makes them discoverable, so they can be patched together like quilts from multiple sources. All that digital soup may just empower learning analytics models in the vein of Amazon’s and Google’s recommendation engines—or maybe not. Hear what these experts from the new frontier have to say.
5:00 – 7:15 pm
Business Opportunities Fair – Exhibits Reception
The networking continues. Visit the array of companies exhibiting at EdNET while enjoying delicious hors d’oeuvres and cocktails. Learn about new products, find new business partners, and discover new opportunities to boost your bottom line.
Tuesday, September 24, 2013
7:00 am – 5:00 pm
Registration, Attendee Networking Area, and Wireless Cyber Lounge Open
7:15 – 8:15 am
8:15 – 10:00 am|
Keynote Address: Big Publishing – Barriers to Entry Are Dead, Long Live Barriers to Entry
Robert Lytle, Partner, The Parthenon Group (Moderator)
Peter Cohen, President, School Education Group, McGraw-Hill Education
Mary Cullinane, Chief Content Officer and Executive Vice President of Corporate Affairs, Houghton Mifflin Harcourt
Jonathan Harber, CEO, K-12 Technology, Pearson North American Education
Midian Kurland, SVP Technology & Development, Scholastic Education
There was never a time when shiny objects failed to attract attention and even, for some, market traction. Listen to a candid discussion by representatives of the biggest names in K-12 publishing regarding how they’re navigating the new market drivers upending the status quo, including the changing relationship with the customer in a world of digital communications, products morphing into product/service bundles, moving to international markets growing far faster than domestic ones, jumping beyond products to operating schools, and co-opetition in a world where owning the customer, if it ever existed, is a thing of the past.
10:00 – 11:00 am
This is your opportunity to participate in an intimate discussion on a topic important to your business. Choose from topics ranging from industry trends to marketing creative. These roundtables give you the opportunity to share your experience and your concerns with fellow attendees, gain insight, and make valuable new business connections.
11:00 – 11:30 am
11:30 am – 12:30 pm
Private Equity: “My Aunt Taught School,” “Bureaucracy and Innovation Don’t Mix,” “Doing Well by Doing Good,” or “….”
Sam Adkins, Chief Research Officer, Ambient Insight (Moderator)
Clement Erbmann, Managing Director, First Analysis Corporation
Harold Levy, Managing Director, Palm Ventures
Investors have always had their reasons for looking at K-12, but lately their appetite has spiked dramatically. So have the number and variety of start-up firms, incubators, and pitch fests. Analysts disagree about whether investors are entranced by rose-colored glasses or are onto something significant by seeing education as one of the last holdouts not yet meaningfully transformed by technology. This remarkable panel covers all sides of the issue, from skeptical market investment analytics to high-grade investment due diligence and action, which, for one, included a stint as Chancellor of NYC’s schools.
12:30 – 1:30 pm
1:45 – 2:45 pm
Funding: Traditional and New Approaches
Anne Wujcik, Editor, EdNET News Alert, and Education Research Analyst, MDR (Moderator) — Additional Resource: Presentation Slides
Brian Sigritz, Director of State Fiscal Studies, National Association of State Budget Officers (NASBO) — Additional Resource: Presentation Slides
Richard Sims, Economist, National Education Association (NEA)
For far too many years you’ve sat through presentations of funding charts heading south as the recession ate its way into education budgets. Now that the stock market has clawed its way back; employment is climbing out of the cellar; and local, state, and federal tax revenues are passing inflection points, the important questions for K-12 are: (1) How do budgets look for the next few years? (2) What have schools’ coping strategies for spending over the past several years tell us about the future? (3) Do we see a “new normal” ahead rather than a return to the pre-recession world? This expert panel, from moderator to panelists, lives every day of their professional lives staying on top of the data and policy issues informing the answers to these questions.
2:45 – 3:15 pm
3:15 – 4:30 pm
View From the Catbird Seat: Envisioning Tomorrow
Fady Khairallah, President, MDR (Moderator)
Frank Catalano, Chief Marketing Officer, Professional Examination Service, and EdNET Insight Analyst
Dr. Nelson B. Heller, President, The HellerResults Group
Anne Wujcik, Editor, EdNET News Alert, and Education Research Analyst, MDR
EdNET traditionally wraps with an insight-packed interpretation of developments over the past year to identify the most important trends, market forces, and issues that will impact you and your business in the year to come. This visionary discussion—regularly scored highest by attendees for inspiration and information—features a te am of commentators sharing their vision as well as sober market realities. Fady Khairallah, President of MDR, which serves thousands of education market firms, as moderator, and Frank Catalano, an EdNET Insight analyst, widely read blogger, and industry expert, join EdNET’s Nelson Heller and Anne Wujcik for a panel of our industry’s leading market analysts as they share their views on where the market is going and what it means for vendors and then lead attendees in an interactive exploration of the critical threats and opportunities for the next few years.