In With the New: Set Your Vision in Motion
September 28-30, 2014
Hilton Baltimore, Maryland
This year’s program will explore why school reform is still meeting pushback and what it will take to realize the vision of a 21st century learning environment. Our experts will examine what educator buy-in is needed and achievable as schools struggle to be innovative and prepare students for the future. We’ll hear about emerging technologies and products, challenges in making innovative practice enterprise-wide, and what could be your next opportunity in today’s market. We’ll take a big picture analytical look at the PreK-12 market and drill down into changing business models. You’ll gain insight on how to position your strategy for growth and new marketing tactics needed to set your vision in motion.
Sunday, September 28, 2014
2:00 – 8:00 pm
Registration and Attendee Networking Area
3:30 – 4:15 pm
Making the Most of EdNET
Join this informal meeting led by EdNET’s conference manager, Vicki Smith Bigham, and conference founder, Dr. Nelson B. Heller, to learn how to take advantage of EdNET’s many resources and tools. This discussion will help you make the conference a great networking and learning experience for you and your company, especially if you are new to the event.
4:30 – 6:15 pm
Business Networking Forum
Thirty seconds of fame helps others learn about you and your organization. Stand up and be recognized! Let attendees know your objectives for the meeting and the kinds of contacts you want to make. This invaluable Sunday afternoon “meet-up” opportunity helps you make early connections.
6:15 – 7:45 pm
Now that you’ve had an opportunity to listen to the 30-second introductions of your fellow EdNET attendees, grab a bite to eat and network!
Monday, September 29, 2014
7:00 am – 8:00 pm
Registration and Attendee Networking Area
7:15 am – 8:15 am
8:15 am – 10:00 am
Welcome and Keynote Address: Updating the Vision—The Classroom of the Future…Really?
Bob Wise, President, Alliance for Excellent Education (moderator)
Richard Culatta, Director, Office of Educational Technology, U.S. Department of Education
Marc Tucker, President and CEO, National Center on Education and the Economy (NCEE) — Additional Resources: Presentation Slides
This opening bell EdNET keynote will give you great insight from respected thought leaders in the industry. Hear their vision for realizing 21st century learning environments and their candid thoughts about the reality of how to get there.
10:00 am – 10:45 am
10:45 am – 11:45 am
Educator Pushback—What Do We Need to Understand?
Dr. John Phillipo, Founder, Chairman/Chief Executive Officer, CELT (moderator) — Additional Resources: Presentation Slides
Dr. S. Dallas Dance, Superintendent, Baltimore County (MD) Public Schools
As school reformers work to move accountability, standards, school choice, and more forward, there remains pushback in many areas—teacher evaluation, charter schools, testing, Common Core State Standards—and an increasingly critical eye on the commercialism of school product providers. Where are educators pushing back and why? Which of the reform initiatives will gain traction? Where will likely buy-in from educators occur, and what will it take to get it? Hear prominent educational leaders share their real-world insights.
12:00 pm – 1:00 pm
1:15 pm – 2:15 pm
Connecting Islands of Innovation
Jean-Claude Brizard, President, UpSpring Education Group, LLC (moderator)
Frederick M. Hess, Resident Scholar and Director of Education Policy Studies, American Enterprise Institute
Steven Hodas, Executive Director, Office of Innovation, New York City Department of Education
C. Ed Massey, Former President, National School Boards Association; National PTA Board of Directors; and Attorney, Blankenship Massey & Associates
There’s no doubt PreK-12 education is demonstrating innovative practices and programs, but school leaders report they are still struggling to connect the islands of innovation, resulting in new ideas that exist in silos. Too often there is a lack of coherence, synergy, and sustainability as well as inadequate funding and planning. How can we connect the dots and navigate through this environment of innovation and change in a systemic way?
2:15 pm – 2:45 pm
2:45 pm – 3:45 pm
Distraction, or Disruption Whose Time Has Come? Focus on Career and Technical Education
Cheryl A. Oldham, Vice President, Education Policy, U.S. Chamber of Commerce; Vice President, Education and Workforce, U.S. Chamber of Commerce Foundation (moderator)
Timm Boettcher, President, Realityworks, and Chair, Industry Workforce Needs Council (IWNC), Association for Career and Technical Education (ACTE) — Additional Resources: Presentation Slides
Dr. David T. Conley, Founder, Chief Executive Officer, and Chief Strategy Officer, EPIC (Educational Policy Improvement Center); President, EdImagine Strategy Group; Professor of Educational Policy and Leadership and Founder and Director, Center for Educational Policy Research (CEPR), University of Oregon — Additional Resources: Presentation Slides
Aarti Dhupelia, Chief Officer, College and Career Success, Chicago Public Schools
CTE is rapidly becoming a priority, and disruption often happens initially on the edge of the market. Career and technical education advocates have been making a case for its expansion for years. Recognition that CTE can play a critical role in the national push for college and career readiness as well as workforce and economic development has prompted governors, mayors, and districts to improve and increase CTE options for students. Join these knowledgeable commentators with solid CTE credentials to learn how this movement is playing out in districts, making the U.S. more globally competitive, being praised by teachers, spawning innovation, and offering new opportunities for your business.
4:00 pm – 5:00 pm
More Disruptive Technologies You MUST Know About — Competition? Opportunity?
Robin Warner, Managing Director, DeSilva+Phillips Investment Bankers (moderator) — Additional Resources: Presentation Slides
Cristin Frodella, Head of the Global Education Marketing, Google
Jessica Lindl, Executive Director, GlassLab
Ben Lowinger, Executive Vice President, Copia Interactive, LLC
Tammy Mank Wincup, Chief Operating Officer, Everfi Inc.
These four organizations are beginning to make a material impact in the education sector. One or more may end up being your key competitor or your next opportunity! Find out why the market is so excited about what they are doing and better understand how these players may affect your business.
5:00 pm – 7:15 pm
Business Opportunities Fair – Exhibits Reception
The networking continues. Visit the array of companies exhibiting at EdNET while enjoying delicious hors d’oeuvres and cocktails. Learn about new products, find new business partners, and discover opportunities to boost your bottom line.
Tuesday, September 30, 2014
7:00 am – 4:30 pm
Registration and Attendee Networking Area
7:15 am – 8:15 am
8:15 am – 9:30 am
Keynote Address: An Insider Compares Crystal Balls
Robert Lytle, Partner, Parthenon Group — Additional Resources: Presentation Slides
Expand your strategic thinking with insights from one of the most widely respected consultancies serving school districts and states on reform initiatives and working with domestic and international businesses in the PreK to postsecondary, adult, and continuing education markets.
9:30 am – 10:30 am
Participate in an intimate discussion on a topic important to your business. Choose from topics ranging from industry trends to marketing creative. These roundtables give you the opportunity to share your experience and your concerns with attendees, gain new insight, and make valuable business connections.
10:30 am – 11:00 am
11:00 am – 12:15 pm
Tomorrow’s Business Models—Which Will Win?
Bodie Marx, General Manager, School Specialty Science (moderator)
Arjan Khalsa, CEO, Conceptua Math, LLC
Scott Kinney, Senior Vice President, Discovery Education
Dr. Nicole Melander, Senior Vice President, Digital Strategy, Houghton Mifflin Harcourt
Kay Moffett, VP, Marketing Amplify Access, AmplifyDavid Sample, Chief Sales Officer, itslearning, Inc.
Put your attention on PreK-12 business models on steroids by listening to this panel of industry leaders discuss changing business models and predict which ones will have the greatest staying power and impact on our industry. Traditional publishers still need to support their cash cow print business while building for a digital future; non-traditional publishers may find niches in which to excel; and digital publishers are spending big bucks and raising standards, believing the market is here today. Will shoe leather and state adoptions be relics of the past? Is the conglomerate losing clout to more nimble niche players? How can you decide if it will be more successful to go it alone or to partner? The rate of change is key to any notion of motion.
12:30 pm – 1:30 pm
1:45 pm – 2:45 pm
Not Your Father’s Marketing Plan—Marketing and Customer Relationship Management in the Digital Age
Brian Holl, Business Development Manager, MDR (moderator)
Brett Baker, Account Executive, Twitter, Inc.— Additional Resources: Presentation Slides
Matthew A. Keller, Chief Marketing Officer, Capstone — Additional Resources: Presentation Slides
Elissa Tomasetti, VP, Digital and Direct Channels, Pearson North America— Additional Resources: Presentation Slides
Faster than lightning changes to the business of education demand new ways for edu-marketers to market, brand, and build solid customer relationships. Savvy education marketers suggest new ways to find rainmakers, uncover your next product innovation, and leverage and maximize exposure in your marketing outreach.
2:45 pm – 3:15 pm
3:15 pm – 4:30 pm
View From the Catbird Seat: Envisioning Tomorrow
Fady Khairallah, President, MDR (moderator)
Circle back with conference attendees in this traditional EdNET wrap-up to identify the most important trends, market forces, and issues that will impact you and your business. This visionary discussion—regularly scored highest by attendees for inspiration and information—features a team of commentators who will share their vision as well as discuss sobering market realities. Fady Khairallah, President of MDR, which serves thousands of education market firms, as moderator; Frank Catalano, an EdNET Insight analyst, widely read blogger, and industry expert; and Tom Scarice, a visionary school superintendent and innovative thinker, join EdNET founder Nelson Heller and Anne Wujcik for a panel of leading market thought leaders as they share their takeaways from this year’s EdNET sessions and their views on where the market is going and what it means for vendors.