7:00 am – 7:30 pm
Registration and Attendee Networking Area
7:15 – 8:15 am
8:15 – 10:00 am
Welcome and Keynote
|Seismic Shifts in Learning—What It Means for Your Business
Rob Mancabelli, CEO/Co-Founder, BrightBytes (Presentation Slides)
The advent of digital technology has fundamentally transformed learning, and most education companies are scrambling to understand how these changes will impact their business models. In this thought-provoking talk, author and entrepreneur Rob Mancabelli illustrates the seismic shifts that are changing how people learn and the implications of those changes for the businesses serving the education market. In particular, Rob highlights two trends—faster feedback loops and easier data access—that require businesses to concretely demonstrate the value of their products to buyers in real time. Both contain daunting challenges and golden opportunities.
Rob Mancabelli is a speaker, writer, and entrepreneur in the field of education. After serving as a teacher and administrator in K-12 schools for over a decade, he became Co-Founder and CEO of BrightBytes, the leading provider of business intelligence systems to K-12 schools. Rob is co–author of the book Personal Learning Networks, a medal winner for Education Book of the Year. He holds an MBA from MIT in innovation and global leadership.
10:00 – 10:45 am
10:45 – 11:45 am
Dr. Geoffrey Fletcher, Consultant (moderator)
Richard L. Gay, Procurement Officer, Houston (TX) Independent School District.
Tracy Ginsburg, Executive Director, Texas Association of School Business Officials (TASBO)
Tens of billions of dollars are spent each year in the K-12 market for a wide range of instructional products and services. But the cutting-edge issue is the extent to which the adoption process and procurement models are shifting in alignment with today’s advancing technology and what’s on the horizon. In many cases, vendors and K-12 leaders alike are frustrated with the current process. How are the mechanics of the purchasing process changing or are they? What changes to the process are needed to line up with the shift to digital? How are decisions being made, and how can companies address the tension between centralized and local decision-making? Hear three speakers with grounded experience with the challenges of adoption and procurement in a digital world.
Steve Gatland, VP Sales & Marketing, MDR (moderator)
Ken Nelson, Vice President / Client Experience, Knovation
Lisa O’Masta, VP, Client Experience and Operations, Fuel Education
When a business effectively defines its brand and brand promise, it is important to deliver on that across the customer experience. Understanding the impact of business decisions, processes, and paths for engaging customers is critical for a consistent customer experience. How each member of your team is connecting with customers, the timing of those engagements, and the tools/methods for doing so are more important than ever in a digital world. This session addresses how to break down internal silos and create buy-in around common metrics and accountability across your organization. Explore how to optimize customer experiences and hear what it takes to make those engagements exceptional. We’ll review how to gather ongoing customer input, provide reciprocal support, and discuss indirect ways to gain sales insight and leads, listen for product ideas, and identify new opportunities across customer connectivity points. Hear examples for aligning mission/vision/brand promises throughout the sales and marketing process and customer experience.
12:00 – 1:00 pm
1:15 – 2:15 pm
Phil Martin, Education Marketplace Initiatives, Digital Promise (moderator)
Matthew Gross, Founder and CEO, Newsela
John Rice, Director, Blended Learning, Office of Teaching and Learning, District of Columbia Public Schools
Conducting a pilot program before purchasing a product is not a new idea, but conversations around the process are now examining how pilots can and should be used to help make better-informed product decisions. Educators and vendors alike are learning lessons, sometimes the hard way, regarding how to best implement complex products. What research do companies use before implementing a pilot program, and how does it guide product design and development? How do schools run education tech pilots, and how do they use the results? Learn new insights from Digital Promise, which launched two crowdsourcing campaigns to gain insights from providers and educators to help answer these questions. Hear from an executive whose company uses research-based product development and an education administrator who incorporates findings from pilots into district decision-making.
Rebecca Ryan, Digital Program Manager, MDR (moderator)
Michael H. Fleischner, CEO, Big Fin Solutions
Jenny Munn, SEO Consultant
Sure you can piecemeal SEO tactics together, but do you really know what it takes to win the SEO game in 2015 and beyond? SEO today is all about multi-channel, building your brand, mobile, and local. Eighty-two percent of all search engine clicks are on organic results, so it’s still the primary driver of search engine traffic. SEO is an effective, low-cost lead generation channel that is both under-utilized and misunderstood. Traditional SEO strategies no longer apply as individuals use multiple devices to access the Internet. Hear from two online marketing experts who discuss what SEO encompasses and the tools they use to influence, leverage, and scale key SEO components: social media, content strategy, content creation, links, traditional PR, and marketing initiatives.
2:15 – 2:45 pm
2:45 – 3:45 pm
John Richards, President, Consulting Services for Education (moderator) (Presentation Slides)
Tricia Kennedy, Executive Director, eClass Transformation, Gwinnett County (GA) Public Schools (Presentation Slides)
Ryan Russell, Assistant Superintendent for Educator Effectiveness, Metropolitan School District of Warren Township (IN) (Presentation Slides)
As schools turn to adaptive and personalized learning, how should your company approach this direction and support school efforts? What do we know about brain science tools, options, and choices? And how is the market responding? Hear from districts with strong initiatives to personalize learning. Is adaptive driving student results? And what does it mean for teachers? What are they seeing as best practices for blended learning and use of data? Hear what’s happening in the field from these education leaders as they identify what’s working and lessons learned.
Don Rescigno, Head of Marketing and Product Sales, MindRocket Media Group (moderator) (Presentation Slides)
Phillip Cantilo, Client Partner, Global Marketing Solutions, Facebook
Paul Kuhne, Principal, ü marketing+more
Your company can no longer function without a social strategy. Public relations, marketing, and sales are becoming more entwined in a social world, and building new models for sharing your message across the customer experience is critical. With customers active on multiple social platforms, the ability to target your communications is a challenge, but it doesn’t have to be with the right data at hand. How do you determine which channels make most sense for your customer and product/service? How can you combine the power of social media and storytelling? What metrics can you identify to determine effectiveness? Hear best practices in B2B, B2C, and digital companies for articulating your brand, strengthening your voice, and building trust.
4:00 – 5:00 pm
Jim McVety, Managing Partner, First Step Advisors (moderator) (Presentation Slides)
Derek Fairfield, Senior Program Manager, MDR
Brian Holl, Business Development Manager, MDR
Stephanie Nash, Marketing Programs Manager, WeAreTeachers at MDR
Corey Nockels, Senior Program Manager, MDR
Don Rescigno, Head of Marketing and Product Sales, MindRocket Media Group
Rebecca Ryan, Digital Program Manager, MDR
Join this lively and valuable session packed with solid tips from MDR marketing experts and partners. Learn from key insights they have encountered in the past year while working with a range of clients and customers in the PreK-12 market. See which ones confirm your thoughts or which ones surprise you. You’ll walk away with actionable strategies to apply to your marketing plans.
5:00 – 7:15 pm
Business Opportunities Fair – Exhibits Reception
The networking continues. Visit the array of companies exhibiting at EdNET while enjoying delicious hors d’oeuvres and cocktails. Learn about new products, find new business partners, and discover opportunities to boost your bottom line.