7:00 am – 4:00 pm
Registration and Attendee Networking Area
7:15 – 8:15 am
8:15 – 9:30 am
Jill Rowley, Social Selling Evangelist & Startup Advisor (Presentation Slides)
Change is the essence of life and central to the success of every business. Today, sales and marketing are markedly different than they were even two years ago. Sales forces are being replaced by search engines and social networks, and sales and marketing staff need to adapt plans and behaviors at a rapid pace to keep up with the change. Today’s modern buyer is digitally-driven, socially connected, mobile, and empowered with unlimited access to information and people. And many buyers are already 57%-70% through the buying process prior to engaging with sales. That puts increased pressure on how you market and how you focus on your customers. Increasingly we need to understand the world customers live in and use social networks to really get to know them. Traditional brand marketing and a focus on your mission and vision are not enough today—companies need their employees to live out that brand and represent that vision online and off-line at every touchpoint. The world of focusing on the customer is much bigger today. Hear new insights from this social selling and digital expert on strategies you need to know now.
Prior to launching her own company, Jill was the Social Selling Evangelist and Enablement leader at Oracle, the #1 revenue-generating Sales professional and “EloQueen” at Eloqua, and a top-performing Account Executive at Salesforce.com. Her work at Oracle included designing, deploying, and driving adoption of a global Social Selling program for Oracle’s 23,000 Sales professionals.
9:30 – 10:30 am
Participate in an insightful discussion on a topic important to your business. Choose from topics ranging from industry trends to marketing creative. These roundtables give you the opportunity to share your experience and your concerns with attendees, gain new insight, and make valuable business connections.
10:30 – 11:00 am
11:00 am – 12:15 pm
Suhail Farooqui, Chief Executive Officer, K12 Insight (moderator)
Dr. Dana T. Bedden, Superintendent, Richmond City (VA) Schools
HD Chambers, Superintendent, Alief (TX) Independent School District
Dr. Susan Enfield, Superintendent, Highline (WA) Public Schools (Additional Resources: Highline Public Schools Tech Access Plan; Highline Public Schools Strategic Plan)
Dr. R. Stephen Green, CEO & Superintendent, Dekalb County (GA) School District (Additional Resources: Dekalb County Schools)
Four of our nation’s influential superintendents talk about the issues and challenges they face as they work to realize their districts’ vision. Find out about the obstacles in their way and how they are involving stakeholders in influencing and making decisions. Also explore how they are vetting instructional materials, what they want from business-school partnerships, how they are addressing parent pushback on testing, and more. Listen to the provocative conversation to learn how to best support 21st century schools and bring your own questions for these education leaders.
12:30 – 1:30 pm
1:45 – 2:45 pm
Rachel Anderson, Senior Associate, Policy and Advocacy, Data Quality Campaign (moderator) (Presentation Slides)
Andy Bloom, Chief Privacy Officer, McGraw-Hill Education
Joni Lupovitz, Principal, Potomac Technology Law + Policy (Presentation Slides)
A major hot-button issue emerging in education is finding the balance between data use and student data privacy. Lawmakers are focusing attention on data privacy, with numerous bills in most states addressing student data privacy issues. What do those in the education market need to understand and do? Hear from an executive director of an organization long-committed to promoting effective use of high-quality data in education and two executives who have had the experience of living with the many facets of student data privacy, day in and day out. Listen as they discuss the issues and offer insights into the role of companies in the education market as well as the role of districts in achieving a balance between data protection and more data-informed instruction.
Derek Fairfield, Senior Program Manager, MDR (moderator)
Gregg Driben, President, Startup Marketing Team
Colin Reid, Director of Digital Marketing Strategy, Teradata Interactive
As customers interact with your social content and website, the growing question is how do you assess which channels are resulting in real lead conversions? What are various types of attribution, and what key elements should you look for to determine if you are successfully pulling leads? How can measuring attribution help determine the effectiveness of your marketing channels and provide insights into discrete elements of your marketing?
2:45 – 3:15 pm
3:15 – 4:15 pm
Kathleen Brantley, Director, EdNET Insight, MDR (moderator) (Presentation Slides)
Rita Oates, Ph.D., President, Oates Associates
Mark Schneiderman, VP Government Affairs, SchoolMessenger
Education policy and funding shifts are always top of mind. Hear from three in-the-know experts who will update the EdNET audience on the current status of the PreK-12 funding and policy landscape. Hear about federal and state-level funding activity, the ESEA outlook, and get an overview of how privacy efforts are faring in some of the leading states. Get tips on how you can help your customers find grants and other funding opportunities. Join us for this closing session that will help inform your organization about need-to-know policy and funding information and what to expect in the months ahead.