This year, EdNET is bringing together the best and brightest from social media, digital marketing, MDR, and the education industry.
Join these sessions at EdNET 2015 and get the inside track on what’s new and what’s working. Our expert presenters will share ways to help you captivate your prospects, tell your story, and cultivate new customers and build relationships that drive sales in the shifting landscape of marketing and sales in a digital world.
Monday, October 5
10:45 – 11:45 am
Why the Customer Experience Should Be at the Heart of Your Business Strategy
When a business effectively defines its brand and brand promise, it is important to deliver on that across the customer experience. Understanding the impact of business decisions, processes, and paths for engaging customers is critical for a consistent customer experience. How each member of your team is connecting with customers, the timing of those engagements, and the tools/methods for doing so are more important than ever in a digital world. This session addresses how to break down internal silos and create buy-in around common metrics and accountability across your organization. Explore how to optimize customer experiences and hear what it takes to make those engagements exceptional. We’ll review how to gather ongoing customer input, provide reciprocal support, and discuss indirect ways to gain sales insight and leads, listen for product ideas, and identify new opportunities across customer connectivity points. Hear examples for aligning mission/vision/brand promises throughout the sales and marketing process and customer experience.
1:15 – 2:15 pm
Search Engine Optimization for 2015—What’s In? What’s Out?
Sure you can piecemeal SEO tactics together, but do you really know what it takes to win the SEO game in 2015 and beyond? SEO today is all about multi-channel, building your brand, mobile, and local. Eighty-two percent of all search engine clicks are on organic results, so it’s still the primary driver of search engine traffic. SEO is an effective, low-cost lead generation channel that is both under-utilized and misunderstood. Traditional SEO strategies no longer apply as individuals use multiple devices to access the Internet. Hear from two online marketing experts who discuss what SEO encompasses and the tools they use to influence, leverage, and scale key SEO components: social media, content strategy, content creation, links, traditional PR, and marketing initiatives.
2:45 – 3:45 pm
Customer Communication and Engagement—Building Your Presence
Your company can no longer function without a social strategy. Public relations, marketing, and sales are becoming more entwined in a social world, and building new models for sharing your message across the customer experience is critical. With customers active on multiple social platforms, the ability to target your communications is a challenge, but it doesn’t have to be with the right data at hand. How do you determine which channels make most sense for your customer and product/service? How can you combine the power of social media and storytelling? What metrics can you identify to determine effectiveness? Hear best practices in B2B, B2C, and digital companies for articulating your brand, strengthening your voice, and building trust.
4:00 – 5:00 pm
30 Aha Moments in 60 Minutes to Optimize Your Marketing Strategy Today
Jim McVety, Managing Partner, First Step Advisors (moderator)
Derek Fairfield, Senior Program Manager, MDR
Brian Holl, Business Development Manager, MDR
Stephanie Nash, Marketing Programs Manager, WeAreTeachers at MDR
Corey Nockels, Senior Program Manager, MDR
Don Rescigno, Head of Marketing and Product Sales, MindRocket Media Group
Rebecca Ryan, Digital Program Manager, MDR
Join this lively and valuable session packed with solid tips from MDR marketing experts and partners. Learn from key insights they have encountered in the past year while working with a range of clients and customers in the PreK-12 market. See which ones confirm your thoughts or which ones surprise you. You’ll walk away with actionable strategies to apply to your marketing plans.
Tuesday, October 6
1:45 – 2:45 pm
How to Measure Digital Marketing Effectiveness—Attribution You Should Be Measuring
As customers interact with your social content and website, the growing question is how do you assess which channels are resulting in real lead conversions? What are various types of attribution, and what key elements should you look for to determine if you are successfully pulling leads? How can measuring attribution help determine the effectiveness of your marketing channels and provide insights into discrete elements of your marketing?