(To view the video recording of a session, simply click on the session title)
7:00 am – 7:00 pm
Registration and Attendee Networking Area Opens
7:00 am – 8:00 am
8:00 – 9:45 am
Welcome and Keynote:
Global Futurist, Trends, and Innovation Expert
Sixty-five percent of the children who are in pre-school today will work in a job or career that doesn’t yet exist. Half of what students learn in their first year at college is obsolete or revised—by the time they graduate. Fifty percent of the U.S. gross domestic product will be taken up by training and knowledge activities within the decade.
With all of these changes at hand, futurist, trends, and innovation expert Jim Carroll succinctly puts into perspective both the challenges and opportunities that exist in the future for education. He will provide concise insight that links a wide variety of global social, demographic, scientific, technological, business, and other trends to the impact on education. He provides a an understanding on the velocity of change impacting the industry and why we need to rethink the context of “how we educate” in light of the realities that has knowledge growing exponentially, the foundation of knowledge generation forever changed, and global social networks challenging traditional education delivery models.
Carroll challenges audiences to think about innovation in the education sector that takes on bold goals to deal with a reality that has rapid knowledge obsolescence and emergence, the disappearance of existing careers and the emergence of new careers, an ongoing need for continuous knowledge replenishment, and the migration of knowledge generation further away from academia. There’s a massively increased challenge from overseas knowledge generation, the fast emergence of new micro-careers, an economy that succeeds through knowledge deployment, and a fundamental transformation in the role of educational institutions-and an increasing focus on “just-in-time” knowledge.
9:45 – 10:30 am
10:30 – 11:30 am
They are on the front lines of an industry in transition and in a position to influence the future direction of their districts. This superintendents’ panel is your opportunity to hear directly from these decision makers in a pivotal role about what they are looking for in solutions and partners; which challenges keep them up at night; where they see gaps you may be able to fill; and their most pressing needs. This panel is a must for providers who want a primer to speak superintendents’ language.
Co-Founder and CEO, Girls Thinking Global (moderator)
Dr. Wanda Bamberg
Superintendent, Aldine (TX) Independent School District
Dr. Alberto M. Carvalho
Superintendent, Miami-Dade County (FL) Public Schools
Dr. Michael Hinojosa
Superintendent of Schools, Dallas (TX) Independent School District
Dr. Thomas S. Woods-Tucker
Superintendent/Chief Executive Officer, Princeton City (OH) Schools, and AASA 2016 National Superintendent of the Year
11:45 am – 12:45 pm
1:00 – 2:15 pm
Are you allies or adversaries? Will this be a partnership or a transaction? We’re bringing together educators and providers for a candid conversation about the state of the business relationship. From the educators’ side we’ll be talking about compliance, transparency, proof, and measurement and how those issues contribute to risk-aversion and earned lack of trust by districts. On the provider side, we’ll address districts’ resistance to partnering and how to stand out in a crowded marketplace with an overwhelming number of companies, business models, and products.
Dr. Gregory Firn
Senior Vice President: Strategic Initiatives, RoboKind (moderator)
Chief Revenue Officer, BrightBytes
Executive Chairman, AdvancePath Academics, Inc.
President, Follett School Solutions
President, School (PreK-12), McGraw-Hill Education
1:00 – 2:15 pm
With email, it’s not out with the old and in with the new. When paired with other channels, email is alive and vital. Rather than replace email marketing with social media marketing, leverage each channel with the right message at the right time. Join us for a discussion of the seven best practices to improve email performance, proven strategies from the emails we send on behalf of our customers annually, and an inside look at how marketers have made email the backbone of an integrated campaign.
Director of Marketing, MDR (moderator)
CMO and Executive Director, EdPlus at Arizona State University
Digital Products Director, MDR
Senior Vice President, Marketing, Scholastic Education
2:15 – 2:45 pm
2:45 – 3:45 pm
Procurement is a process in flux. There are plenty of faces around the decision-making table—including teachers, principals, curriculum administrators, and CTOs—and plenty of new business models that are earning educators’ interest. Everyone agrees procurement needs reform, but how? With evaluation systems? New approaches? Are purchasing directors threatened by these new models, or do they like them? We’ll discuss how new marketplaces have the potential to bring clarity to the procurement process.
Chief Executive Officer, Noodle Markets (moderator)
Co-Founder and Chief Product Officer, Newsela
Director of Research, Digital Promise
Andrew J. Smith, MAEd
Director of Digital Innovation, Rowan-Salisbury (NC) School System
Learn the goal and profile of the typical educator on each social media channel—who they are, how they engage, and how to reach them. In this Q&A session, you’ll gain key strategies for growing engagement and reach on your social media channels. WeAreTeachers editors will share what’s worked—and what hasn’t—for growing their own channels. Plus, hear about tools to streamline your approach and best practices to keep that great content flowing!
Leader of Integrated Marketing Solutions, MDR (moderator)
Senior Editor & Marketing Manager, WeAreTeachers, MDR
Senior Marketing Specialist – Brand, Digital Strategy & Relationship Marketing, NEA Member Benefits
Managing Director, Creative and Editorial Services, WeAreTeachers, MDR
WeAreTeachers.com is excited to bring you an inside look at classroom spending, purchasing decisions, and educators’ needs—all from the teacher point-of-view. Each topic will be introduced by a short video featuring EdNET Insight and WeAreTeachers survey data. Our panel of teacher leaders will share the marketing language that drives them crazy, what makes them open an email, and ultimately what helps and what hurts in making a final purchase. Walk away with a clearer understanding of teacher mindset and purchasing power as well as three things to try in your marketing to win teacher loyalty.
Editorial Director, WeAreTeachers, MDR (moderator)
Instructional Technology Specialist, Allen (TX) Independent School District
Elementary Literacy Coach, The Woodlands Methodist School (TX)
Academic Dean, Hayes (TX) Consolidated Independent School District
5:00 – 7:15 pm
Business Opportunities Fair – Exhibits Reception
Show and tell goes pro! Our exhibitors hall is where you’ll learn about new products, find new business partners, and discover opportunities to boost your bottom line, all while enjoying delicious hors d’oeuvres and cocktails.