(To view the video recording of a session, simply click on the session title)
7:00 am – 3:00 pm
Registration and Attendee Networking Area Opens
7:30 am – 8:30 am
Networking Breakfast
8:30 – 9:45 am
Keynote Address:
From B2C to B2B to H2H – The Modern Marketing Transformation →
Rishi Dave
Chief Marketing Officer, Dun & Bradstreet (Presentation Slides)
Today’s buyers are savvy customers looking for the same experiences across their business and personal engagements. Human to human marketing is the new vernacular describing the importance of relationships in marketing. Marketers are working hard to adapt to a new buyer’s journey where brand engagement must be positioned at the point at which a buyer begins to research a topic. The tools reside in new digital capabilities that help to deliver consistent online and offline experiences driving competitive and positive brand engagements.
Rishi Dave, Chief Marketing Officer for Dun & Bradstreet, will discuss how he applied his skills in social media, content marketing, and mobile to transform Dun & Bradstreet’s marketing; what worked, what didn’t, and how they were able to start small, scale-up, and successfully drive growth.
9:45 – 10:45 am
Birds-of-a-Feather Roundtables
What’s top of mind for you at EdNET? These roundtables bring together attendees focused on a topic important to their business for an insightful discussion. Choose from topics ranging from industry trends to marketing creative. Share your experiences and your concerns with like-minded attendees, and you’ll come away with fresh ideas and valuable business connections.
10:45 – 11:15 am
Networking Break
11:15 am – 12:15 pm
Ready for ESSA: What to Expect and How to Prepare →
It’s the 800-lb. gorilla in education’s future. How will ESSA impact the areas of curriculum, instruction, and assessment on a state-by-state basis? How will funding change? Bob Wise will guide a discussion that translates numbers-based budgets into a broader conversation about economic impact and how ESSA will change the industry.
Bob Wise
President, Alliance for Excellent Education (moderator)
David A. DeSchryver
Director, Whiteboard Advisors
Joseph South
Director, Office of Educational Technology, U.S. Department of Education
11:15 am – 12:15 pm
Make your Marketing Automation Strategy the “Rock Star” of Your Organization →
This session will explore how any company that is generating and tracking leads should utilize—and continually optimize—marketing automation. The panel will offer strategic insight and best practices on such topics as…
- What information should reside in your marketing automation system
- Strategies for scoring and mapping your lead flow to build an effective sales pipeline
- Aligning relevant content to “personas” to optimize lead nurturing and engagement
With a well thought out strategy, companies can improve lead generation, engagement and conversion—making marketing automation the “Rock Star” of your organization.
Mike Subrizi
President, MDR (moderator)
Dave Clemen
Digital Products Director, MDR
Susan Meell
CEO, MMS Education
Donnine Souhrada
Leader of Integrated Marketing Solutions, MDR
12:30 – 1:30 pm
Networking Luncheon
1:45 – 2:45 pm
Ripe for Disruption: Innovators Turn Their Eyes to Education →
Tech giants have the power and influence to send seismic shocks through how we access and interact with educational materials. Grassroots efforts in OER and sharing communities are shaking up top-down curriculum development. Who or what non-traditional players or drivers could dramatically shift the market over the next few years? What new opportunities do these players see?
Robert S. Lytle
Managing Director and Co-Head of Education, Parthenon-EY (moderator)
Jay Diskey
Executive Director, PreK-12 Learning Group, Association of American Publishers (AAP)
Dr. Larry Johnson
Founder and CEO, EdFutures.org and Senior Fellow, Center for Digital Education
1:45 – 2:45 pm
The Storymaking Evolution: Content and Social Media Strategies That Drive Results →
Ignite your social media and digital strategies for 2016-2017 by energizing a highly engaged customer base. What steps are required to create an enthusiastic group of fans and followers? What techniques are well known brands using to move from idea-inspired storytelling to fan-inspired storymaking? How can you tap into the stories your customers are already creating and sharing? What can you learn from their conversations to inform your content development process? What types of content campaigns can be created to engage educators and encourage them to talk about your brand? How can your customers be invited to make stories that highlight your brand and its key attributes? Seize the opportunity to learn from marketers as they identify what’s working and critical lessons learned.
Donnine Souhrada
Leader of Integrated Marketing Solutions, MDR
Charlene Blohm
President & CEO, C. Blohm & Associates
Cindy Cortina
Vice President, Marketing and Sales, Education Solutions, Learning Ally
3:00 – 4:00 pm
Think Ahead: Turning Ideas into Action →
EdNET is a launching pad. To send you off energized and focused on next steps, we’ll use our wrap-up session to highlight the key takeaways from the conference, the voices that had the biggest audience impact, and the insights that this confluence of education thinkers brought to light. Not able to attend every session that interested you? Some members of EdNET 2016’s Advisory Board will kick off the discussion so you can catch up and get every ounce of value out of your EdNET experience.
