6:00 – 7:00 am
5K Fun Run/Walk
Get an early start on the day with a 5K fun run around the surrounding areas of the resort. This run/walk will start off with a lead guide to direct the participants through the neighborhood. Please sign up in advance during the registration process.
7:00 am – 6:00 pm
Registration and Attendee Networking Area Open
Attendee Networking Area sponsored by BLEgroup, a PCG Company
7:30 – 8:30 am
Networking Breakfast and Birds-of-a-Feather Roundtables
Birds-of-a-Feather Roundtables sponsored by Agile Education Marketing and Classworks by Curriculum Advantage, Inc.
What’s top of mind for you at EdNET? These roundtables bring together attendees focused on a topic important to their business for an insightful discussion. Choose from topics ranging from industry trends to marketing creative. Share your experiences and your concerns with like-minded attendees, and you’ll come away with fresh ideas and valuable business connections.
8:00 am – 2:00 pm
Exhibits in the Attendee Networking Area
General Session: Let the States Decide: How States and Districts Are Responding to ESSA
The Every Student Succeeds Act (ESSA) provides states the opportunity to help all students succeed and requires that states submit a formal plan to the Department of Education, with implementation of the plan to begin in the 2017-18 school year. What kinds of goals and deadlines are states building in to the plans they have submitted? How do state and district leaders envision accomplishing these goals? And what kind of help will they need from education companies? Hear from education leaders following and on the front lines of the transition.
Chad Aldeman (moderator)
Principal, Bellwether Education Partners
Dr. Gail Pletnick
Superintendent, Dysart (AZ) Unified School District, and AASA President
President/CEO, National Association of State Boards of Education (NASBE)
Introduction of Tier 1 Sponsors
10:00 – 10:50 am
Dealing With Shifting Policy: How New Political Realities Are Affecting the K-12 Market (Leadership and Policy)
As implementation of the Every Student Succeeds Act progresses, education companies that do not become experts in the federal education law jeopardize their ability to remain relevant in the K-12 marketplace. ESSA and other forces are increasingly pushing policy and budgeting power to the states, coupled with Secretary of Education Betsy Devos’ heavy emphasis on expanding school choice measures nationwide. There is much uncertainty, but understanding how the shift is working will give companies a head start in figuring out where and how new business opportunities are likely to expand and where and how they will dry up. What’s in store for the years ahead?
Senior Vice President, Co-director of Research, Whiteboard Advisors
President and CEO, National Alliance for Public Charter Schools
10:00 – 10:50 am
Don’t Crash the Party—Get Invited: Why a Disruptive Approach to Marketing Is No Longer Relevant (Marketing)
Today more than ever, education decision-makers and influencers are looking for partners who are willing to put in the time and effort to fully understand their challenges, work with them to solve those challenges, and follow through on promises beyond the P.O. During this freewheeling session, panelists will discuss why education companies need to shift their marketing strategy from a disruptive approach to a buyer-centric approach. The conversation will focus on survey data collected from administrators across the country and focus on practical ways to turn your company into the partner educators are looking for instead of being another vendor whose marketing emails are deleted or calls ignored. Attendees will leave the session with clear action items to help them build or strengthen the kind of relationships they need for long-term success in the education market.
Chris Piehler (moderator)
Lead Storyteller & Editorial Director, PR with Panache!
Emily Garner Sumner
Founder, Underscore Creative
Managing Partner, PR with Panache!
Dr. Stephanie Miller
Superintendent, Congress (AZ) Elementary School District
10:00 – 10:50 am
Moving From a User Experience to a Learning Experience (Development)
Chief Executive Officer, ProjectEd
SVP, Product Development, Voyager Sopris Learning
10:50 – 11:10 am
11:10 am – 12:00 pm
Innovative Learning Environments (Market Trends)
Learning is at the core of the business of education, but there are many calling out for education to be open to change and innovation. The potential of technology also invites practitioners and developers to rethink what is possible for teaching and learning. We will take a look at some innovative learning environments to explore some questions. How are emerging instructional models transforming teaching practice? How are 21st century skills and lifelong learning being fostered? Are deep learning and understanding being realized? What kind of leadership is required for meaningful outcomes? How are students being engaged and involved? Are partnerships at play? What do these new models mean for product development and service providers?
Associate Vice President, Educational Outreach, and Chief Operating Officer, ASU Prep Digital, Arizona State University
Educational Technology Director, Mesa (AZ) Public Schools
11:10 am – 12:00 pm
5 Social Trends to Watch as You Grow Your Social Media Community in 2018 (Marketing)
With thousands of pieces of content coming from every direction, how do you get eyeballs on what you want educators to see? You only have a split-second to grab their attention so learn what it takes to get them to stop scrolling and listen to you. We’re highlighting the top 5 trends to keep your eyes on as you grow your social audience—Facebook groups, video (oh yes—we’re talking Facebook live and Instagram stories), Pinterest and working with influencers, all of which will help gain attention in the busy online space.
Director of Social Strategy, WeAreTeachers
Senior Program Manager & Strategist, MDR
Agency Business Development Lead, Sprout Social
11:10 am – 12:00 pm
Giving Teachers Back Their Sundays (Ed Tech)
Our vision for a classroom: using data to serve, inform, and enhance teaching and learning. Using classroom data effectively can give teachers the ability to provide actionable insights at the right time and change the trajectory of a student’s learning through deploying the right pedagogy and tools. How is this accomplished? Via the seamless, secure, and controlled exchange of data among applications, also known as “data interoperability.” Unfortunately the reality of “interoperability” today looks like this: we download a file, plug it into Excel, create a pivot table, and make it a Tableau report. Some call this a “human API.” For the promise of personalized learning to be realized, a foundation of standardized data transmission must be laid. We need a common definition for how these solutions send and receive data and ultimately provide teachers access to their most valuable classroom information. Schools and teachers need data to be successful. We need to end the need for a “human API”…but how? Come explore a vision that brings uncommon allies together to change the trajectory of how data is used in education.
Program Manager, Data Driven Education, Michael & Susan Dell Foundation
Scott E. Gutowski
Chief of Information and Technology, Pittsburgh (PA) Public Schools
Executive Director, InnovateEDU, and Co-Founder, Brooklyn (NY) Laboratory Charter School
12:10 – 1:00 pm
Increased Digitization and What This Means for Publishers (Market Trends)
There is clear erosion, albeit slowly, in the K-12 market of basal sales to alternative basal and other options, reinforced by how states are allocating or allowing basal funds to be used. This is further being fueled by a good number of alternative basal programs that, while not fully comprehensive to state standards, are fairly holistic in their approach. With schools making a massive substitution of digital for text, find out which content areas are moving more slowly and which are already strong and growing.
Robert S. Lytle
Managing Director, Co-Head of Education, Parthenon-EY
12:10 – 1:00 pm
The Nuances of Resonating With Multiple Audiences—Speaking the Language of District Leaders, Teachers, Students, and Parents (Marketing)
The necessity of speaking to two or more audiences is fairly common. Doing it well is rare. As you market to school stakeholders, you work to engage both school leaders and classroom teachers. And for some of us, engaging parents and students is also important. In this session, we will hear from organizations that are successfully engaging multiple school audiences. Our presenters will focus on creative tactics, market research, lessons learned, and more.
Linda Ingersoll (moderator)
Leader, Strategic Engagement, MDR
Vice President, Marketing, First Advantage
Director, Sanford Initiatives, Sanford Health
12:10 – 1:00 pm
Blind Faith: How Much Does Tech Need to Know About the Learner? (Ed Tech)
The relationship between privacy and personalization would seem to be that if you have more of one, you have less of the other. On the other hand, as Frank Sinatra said about love and marriage, maybe you can’t have one without the other. Underlying this question is the very essence of increasing the role technology plays in teaching and learning and the evolving role of the learner and educator. In this session we will explore with experts in the areas of privacy and personalization the balance among pedagogy, policy, and data privacy. We will address how creators of education assets and services can strike the right balance to realize the promise of effective learning while protecting personal rights to privacy.
Michael Jay (moderator)
President, Educational Systemics
Director of Product Strategy, myON
Ann McMullan, M.Ed.
Speaker, Writer, Consultant
Policy Counsel, Education Privacy, Future of Privacy Forum
1:00 – 1:30 pm
1:30 – 4:30 pm
New dedicated time for networking allows you to connect with other attendees without missing any sessions. Options range from meetings with new or existing acquaintances to golf to a tour of Frank Lloyd Wright’s Taliesin West. Or, you could spend some time catching up on emails, enjoying the amazing views from the pool, or relaxing in a yoga class. Click here for options and details.
General Session: Disrupt Yourself: Putting the Power of Disruptive Innovation to Work
Recognized as one of the 50 leading business thinkers in the world
With the education landscape changing at an ever-faster pace, it’s not organizational disruption that’s driving innovation, but personal disruption. In this keynote, you’ll learn about the seven-point framework of personal disruption, what kind of disruptor you are, and if it’s time to disrupt.
6:00 – 6:30 pm
Happy (Half) Hour
6:30 – 8:30 pm