9:30 – 10:00 am
10:00 – 10:10 am
10:10 – 10:55 am
How Influencer Marketing Will Shake Up Your Marketing Playbook
Joint session led by MDR with PR With Panache!
In this exciting session, learn how influencer marketing is changing education selling and marketing. You don’t need to go straight to the superintendent to persuade decision makers, start with social media influencers and watch your brand’s potential soar. MDR’s Stacey Ferguson and Jessica McFadden, as well as a member of the PR with Panache! team will share case studies, best practices, and show how engaging influencers is a cost-effective marketing approach. You’ll understand the difference between micro and macro influencers’ involvement in brand advocacy, the efficacy of various social media, and come away with a solid understanding of this trending topic.
11:00 – 11:45 am
Expanding Your Community: Meeting the Needs of Broader Audiences
Presented by Manazil Management
Do you strive to increase diverse engagement with your educational programming, and are wondering how to effectively accomplish that? Are you exploring how to develop your outreach, communications, and marketing strategy to incorporate a wider audience, including underrepresented groups? In this session, learn how to purposefully and organically build awareness and affinity for your organization and the services it offers. Hear from Farzana Nayani, a specialist in Diversity & Inclusion and Strategic Communications.
Farzana Nayani, Founder, Manazil Management
11:30 am – 12:30 pm
Sponsored by BrightBytes
12:45 – 1:30 pm
Demystifying the School Sales Cycle: How to Sell to Schools Year Round
Presented by MDR
When is the best time to send a free demo of your product to a school? When are the final decisions made in the school budget? The beginning or the end of the school year aren’t the times that schools spend their budgets – but rather throughout the entire year. Hear MDR’s Vice President of Sales, Steve Gatland share insights on the different roles in the purchasing process, and which marketing channels to focus on throughout the year to reach them.
1:35 – 2:20 pm
Great Environments = Great Results: How the Education Space Impacts Learning
Presented by Russ Nagel, Interior Concepts & Melissa Pelletier, MDR
Teaching methods, technology, and learning are changing at a rapid pace, and the physical learning environment needs to adapt to this new model. Collaboration, project based learning, and other methods need updated spaces to get the most from these innovations. Hear from Russ Nagel, President of Interior Concepts, and Melissa Pelletier, Education Research Editor of MDR, explain some solutions and best practices for modern learning spaces. In addition, hear results from MDR’s latest research report on Space and Pedagogy, offering insights from teachers into the relationship between space and learning outcomes.
2:40 – 3:25 pm
Rising Above the Noise: An Educator Reveals How to Get the Click
Presented by Jenny Munn, Search Engine Optimization Expert & Nadia Williams, Digital Learning Coordinator, Cobb Country School District
Hear from Nadia Williams, Digital Learning Coordinator for the Cobb County School District in Metro Atlanta, Georgia, on what makes educators click, buy, and recommend products and brands they discover online. She’ll explain the key components of a successful product or service – if they save an educator time, and help them work smarter, not harder. Jenny Munn of The Munn Group, will demonstrate how marketers can use this knowledge to create engaging campaigns, to not only catch educators’ attention, but to also avoid costly mistakes when generating interest online and rising above the noise.
3:30 – 3:45 pm
4:00 – 5:00 pm