9:30 – 10:00 am
10:00 – 10:15 am
10:15 – 11:00 AM
How Influencer Marketing Will Shake Up Your Marketing Playbook
Joint session led by MDR with PR With Panache!
In this exciting session, learn how influencer marketing is changing education selling and marketing. You don’t need to go straight to the superintendent to persuade decision makers, start with social media influencers and watch your brand’s potential soar. MDR’s Stacey Ferguson and Jessica McFadden, as well as a member of the PR with Panache! team will share case studies, best practices, and show how engaging influencers is a cost-effective marketing approach. You’ll understand the difference between micro and macro influencers’ involvement in brand advocacy, the efficacy of various social media, and come away with a solid understanding of this trending topic.
11:00 – 11:45 am
Professional Development Tips to Navigate the Ever-Shifting Education Landscape
Presented by Rachel L’Heureux, MusicFirst
Many marketers in the educational industry have advanced degrees in education or specific subject-matter, but not necessarily in marketing. Even those who do have an educational background in marketing are faced with an ever-shifting landscape, which can seem almost impossible to navigate. In this session, I’ll discuss free and low-cost professional development options that will offer any self-starter the ability to remain on the cutting-edge of their field. I’ll also explore how to identify emerging marketing trends, as well as how to use subject-matter and educational expertise to inform marketing strategy.
Rachel L’Heureux, Digital Marketing Manager, MusicFirst
12:00 – 12:45 pm
Sponsored by BrightBytes
1:00 – 1:45 pm
Demystifying the School Sales Cycle
How to Sell to Schools Year Round
Presented by MDR
When is the best time to send a free demo of your product to a school? When are the final decisions made in the school budget? The beginning or the end of the school year aren’t the times that schools spend their budgets – but rather throughout the entire year. Hear MDR’s Vice President of Sales, Steve Gatland, and Chief Education Strategiest Jodie Pozo Olano share their insights on the different roles in the purchasing process, and which marketing channels to focus on througout the year to reach them.
1:45 – 2:30 pm
From Research to Practice
Technology’s Power to Adapt
Presentedby JJ Janikis, Newsela and Melissa Pelletier, MDR
In this joint session between MDR and Newsela, hear how personalized student learning can have a profound impact in a blended classroom, especially with platforms that help aid in literacy. Hear key findings from MDR’s State of the K-12 Marketing Report on Technology in the classroom, as well as insights about the educational technology business. JJ Janikis of Newsela will also discuss how they have generated “power users” for their innovative platform.
2:45 – 3:30 pm
How Educators Should be Design Partners in Your Product’s Journey
Presented by Reading Plus
Reading Plus Director of Education Jenny Eisenman, along with a few guest educators, discuss best practices for keeping teachers and administrators “at the fore” as you design, build, test, and roll out an EdTech digital learning product, so you can really meet their needs, and the needs of their students. Eisenman will describe her experience collaborating with a community of educators who became an integral part of the product journey, and hear the perspectives from the educators themselves. Attendees will learn how to create the most effective customer personas to drive their development process, resulting in positive student outcomes.
Jenny Eisenman, Director of Education, Reading Plus
3:30 – 3:45 pm
4:00 – 5:00 pm