9:30 – 10:00 am
10:00 – 10:10 am
10:10 – 10:55 AM
How Influencer Marketing Will Shake Up Your Marketing Playbook
Joint session led by MDR with PR With Panache!
In this exciting session, learn how influencer marketing is changing education selling and marketing. You don’t need to go straight to the superintendent to persuade decision makers, start with social media influencers and watch your brand’s potential soar. MDR’s Stacey Ferguson and Jessica McFadden, as well as a member of the PR with Panache! team will share case studies, best practices, and show how engaging influencers is a cost-effective marketing approach. You’ll understand the difference between micro and macro influencers’ involvement in brand advocacy, the efficacy of various social media, and come away with a solid understanding of this trending topic.
11:00 – 11:45 am
Professional Development Tips to Navigate the Ever-Shifting Education Landscape
Presented by Rachel L’Heureux, MusicFirst
Many marketers in the educational industry have advanced degrees in education or specific subject-matter, but not necessarily in marketing. Even those who do have an educational background in marketing are faced with an ever-shifting landscape, which can seem almost impossible to navigate. In this session, I’ll discuss free and low-cost professional development options that will offer any self-starter the ability to remain on the cutting-edge of their field. I’ll also explore how to identify emerging marketing trends, as well as how to use subject-matter and educational expertise to inform marketing strategy.
Rachel L’Heureux, Digital Marketing Manager, MusicFirst
12:00 – 12:30 pm
Sponsored by BrightBytes
12:40 – 1:25 pm
Demystifying the School Sales Cycle: How to Sell to Schools Year Round
Presented by MDR
When is the best time to send a free demo of your product to a school? When are the final decisions made in the school budget? The beginning or the end of the school year aren’t the times that schools spend their budgets – but rather throughout the entire year. Hear MDR’s Vice President of Sales, Steve Gatland share insights on the different roles in the purchasing process, and which marketing channels to focus on throughout the year to reach them.
1:30 – 2:15 pm
Valuing the Teacher’s Voice for Effective Brand Management in Educational Technology
Presentedby JJ Janikis, Newsela
Hear JJ Janikis of Newsela discuss how different companies like Newsela, Google, and BrainPOP have begun “certifying” their teacher community to ensure they are using their platforms in the classroom in the best way, and to also become brand ambassadors. This trend in the education technology industry has mutual benefits between the brand ambassadors and the companies they represent, and JJ will discuss the process of certifying educators, and how other companies can utilize this process.
JJ Janikis, Team Lead of Educator Communities, Newsela
2:30 – 2:50 pm
First Peek at MDR’s State of the K-12 Market: Learning Space & Pedagogy
MDR is launching its third report in the 2018 State of the K-12 Market Series. Be the first to learn what over 1,600 teachers have to say about how space affects learning, the relationship between space and pedagogy and the role of technology. Whether or not they’ve had construction or a renovation in their school recently, teachers describe their ideal classroom. Learn key takeaways and actionable recommendations for all stakeholders in the education industry.
Melissa Pelletier, Education Research Editor, MDR
3:00 – 3:45 pm
Trusting Teachers: A Must For School Success
They say “a 10% increase in trust has the same effect as a 30% increase in pay,” and in this session, hear from educators why trusting them with instructional or purchasing decisions in schools can pay off big time. The panel explores how districts can invest in trust with tangible, purposeful measures that “walk the talk” of valuing and trusting teacher agency. Doing so, they enhance morale, improve working conditions, increase teacher retention, and attract the best new teachers, thus improving student achievement.
Lisbeth Garassino, Marketing Director, ClassWallet
Max McGee, Founder, Palo Alto’s Minority Achievement and Talent Development Committee
3:45 – 4:00 pm
4:00 – 5:00 pm