Director of Strategic Storytelling & Client Success, PR with Panache!
Kristen’s passion for education began with playing imaginary “school” with childhood friends and tutoring classmates. But, after pursuing a degree in teaching at UW-Madison, Kristen discovered her forte was in PR and marketing. Marrying her two loves, Kristen has honed her communication skills in the education industry for 15 years. While working for several PR agencies and her own consulting firm, Kristen has collaborated with a variety of organizations from established companies to startups to national nonprofit institutions to achieve their strategic business and communications goals. Relying on her deep industry experience and vast network of education community professionals, she has led a wide range of public relations activities, including crisis communications, brand messaging, influencer relations, social media engagement, special events, presentations, writing, and content marketing campaigns. Her work has been recognized by PR and education organizations, and she has served on school and company boards. Whether standing in front of the classroom or supporting those who do, Kristen has found nothing quite as gratifying as helping children grow and learn.